Private, invite-only career guidance for independent artists.

About Scott Sheldon – Founder, Sheldon Artist Consulting

‍Starting as an independent artist, my journey has taken me through every corner of the music industry. With the intersection of music and analytics at the core of each position; I worked at Universal Music Group doing radio promotion, A&R research, and serving as Director of E-commerce —developing a deep understanding of how records break, how audiences grow, and how artists sustain careers.

The same strategic thinking and attention to detail I provided signed artists is the foundation of what I now offer independent artists. My approach is artist-first: to protect creatives, super-serve their interests, and teach them the parts of the business many gatekeep for profit.

From proper distribution and release strategy to navigating Meta ads, ethical playlisting, and triggering algorithmic growth through Discover Weekly and beyond, I help artists build real momentum the right way. My mission is simple: to elevate the artists I hand-pick and grow their audience with integrity, transparency, and a clear strategic roadmap.